However, the most significant difference was not the fact that we had our own booth, but the entire world situation.
Before we had left for Atlanta, Covid-19 had already taken its toll on the industry and the exhibitions throughout Europe. At that time the US seemed safe and after a lot of research and correspondence with the exhibition, we decided to go.
Arriving at Modex it became clear that the exhibition would be impacted. Some companies had already announced they would not turn up, and their prebuilded booths were standing empty without any staff.
The first two days of the exhibition we were visited by a good number of very interesting people. And we felt that people attending Modex despite the covid-19, came because they actually had projects going on and needed to find a solution. This gave us the opportunity to introduce our new KPI calculator which makes us able to make a detailed business case for each exact customer.
Then day 3 and 4 came and Modex felt deserted as the spread of the virus kept going, which made us able to start calculating the business cases of those customer who had already stopped by earlier that week.
We would like to say thank you to all of you who came by for an alternativ handshake and had a talk.